About Bella Rosalia

Bella Rosalia Handmade and Vintage is rooted in social responsibility, emphasizing youth-led action and accountability in sustainable fashion. We aim to educate and empower the next generation by raising awareness of the fashion industry’s hidden environmental and social impacts—particularly on impoverished communities—while promoting consumer shifts toward a circular economy. Through conscious choices and understanding the power of our dollar, we can all contribute to a healthier, more sustainable future.

We celebrate the creative potential of fashion through upcycling, mending, secondhand shopping, clothing swaps, and other mindful practices. By challenging the stigma around preloved clothing and prioritizing quality and care, Bella Rosalia offers unique, lasting pieces that encourage a deeper connection with your wardrobe—and a step away from the cycle of overconsumption.

Bella Rosalia is named in memory of my mother, whose love and spirit continue to inspire this brand. She once considered naming me Bella, after her dear childhood friend Isabelle—a name that has always held special meaning. After her passing in 2005, we planted a rose bush in her honor, which blooms each spring as a gentle reminder of her enduring presence. Bella Rosalia is a tribute to her beauty, strength, and everlasting love.

With love,

Tia

Designer & Creative Director of Bella Rosalia